In fact, this song was 100% in my mind going to be a single. “This song is the most Lee Brice song, probably, on the whole record - it’s not like I disagreed with them at all. “The label really loved this song, and they were like, ‘This is quintessential Lee Brice,’ ” he notes. Pulled from the album Hey World (due Nov. 20), it’s hardly an homage to the beach-music genre (Brice was a tad surprised to hear the comparison), though the song’s journey to a bittersweet past would naturally trigger that sonic approach. Thanks to the spiky guitar chords, the nostalgic soul and Brice’s liquid vocal performance, “Memory I Don’t Mess With” - which Curb released to country radio via PlayMPE on Oct. 15 as the follow-up to his chart-topping “One of Them Girls” - has just enough of a beach music imprint to feel like the singer is digging into his regional roots. It’s a happy, nostalgic sound that embraces the good times and youthful memories associated with spring break and sandy vacations. The bars in that area gave rise to a regional genre, beach music, that centers on R&B and pop from the ’50s and ’60s.
From Lee Brice‘s hometown of Sumter, S.C., it’s a short, uneventful drive to the Grand Strand along the Atlantic Ocean.
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